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Dear Quantum2 Member...
As we move forward with a new phase
at Dialog, products and programs to support
information professionals remain at the core of our
mission. At recent customers meetings and Updates,
we've been very pleased to hear how much Quantum2
and the Graduate Education Program are appreciated
in the customer community. As we focus
our own planning to address new opportunities,
it seems timely to focus this issue of the Quantum2
newsletter on strategic planning. Read on
for more.
In this issue:
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Nominate a Quantum2 InfoStar
It’s time again to nominate an information
professional you know (maybe yourself!), who is an
inspiring example of creativity and innovation. InfoStars
are enthusiastic and positive about the value and
future of information services regardless of their
level within their organizations, and act as catalysts
for change to champion and support their information
centre. Through their example and initiatives, their
stories enable them to serve as role models for others.
Dialog is now seeking
nominations in EMEA-AP for the InfoStar Awards,
to be announced at the forthcoming ONLINE Conference
in London in December.
Nominate an InfoStar at http://quantum.dialog.com/forms/nominate/.
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Quantum2 Topic of the Month — Basics
of Strategic Planning
Creating a strategic plan consists of seven fundamental
steps. However, the process is a continuous one and
the first and last steps aren’t necessarily
distinct. These steps need to cover four key elements
among them, the mission, vision, positioning and
alliances.
Typically, the process begins when the need for
strategic planning is identified and a planning team
is put together. It approaches some point of closure
when feedback is gathered in the follow-up phase.
Follow-up and feedback can beget new or additional
actions to make the strategic plan more effective
and the process then begins anew.
No step is more important in strategic planning
than the need for communication.
Communication is vital because key to the process
is “strategic positioning”, which involves
communicating to key stakeholders a clear understanding
of the information center strategies that exhibit,
in turn, an understanding of and alignment with the
strategies of the organization. By contributing to
the competitive advantage of an organization, the
information center is positioned as vital to the
customer. According to David Penniman in
his article, Strategic Positioning of Information
Services in a Competitive Environment, “If
you are not perceived as vital by your customer,
then you are not strategically positioned for survival.” (
American Society for Information Science. Apr/May
1997).
To learn more about strategic planning, why not
attend our webex on October 23? (Register at http://quantum.dialog.com/training/workshops/.)
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Quantum2 Web Sessions
The following Quantum2 web sessions are scheduled
through to the end of the year. To join the class,
please use the attending registration link. We look
forward to welcoming you.
Strategic Planning for the Information Center
Oct. 23, 2008 : Register
2pm New York
7pm London
Scenario Planning for Information Services
Dec. 11, 2008 : Register
2pm London
9am New York
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Spotlight on a
New Quantum2 InfoStar:
Lee Pharis
 In providing information
services at Exponent, Pharis believes that opening
a dialogue with her customers is the most important
thing. To find out how Lee has used a focus on
digital documentation to keep her team ahead of
the game in her organization, read her profile
on the Quantum2 web
site.
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From
the Editor
As always, your suggestions for workshop topics, and ideas for improving our content, are welcomed. If you know a friend or colleague who would benefit from Quantum2, please encourage them to
sign up today.
Betty Jo Hibberd
Senior Manager, Market Development, NA
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Quantum2 is the innovative Dialog program designed to help information professionals expand their services, increase their visibility and value, and improve the flow of information within their organizations.
You may unsubscribe from this list at any time.
Our mailing address is:
Dialog, 11000 Regency Parkway, Suite 10, Cary, NC 27518 USA
Our telephone:
+1.919.462.8600
Copyright (C) 2008 Dialog. All rights reserved.
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