Marketing & Management Tools
Marketing Information Services
Presentation: A session discussing the business
competencies necessary for marketing yourself
and the IRC. Outcomes of the sessions are a clearer
understanding of the three Ps of marketing and
the basics of a marketing plan.
The Elevator Speech
Learn how to create your own "elevator speech," a 30-second "second impression". Anyone can use it, it can be delivered to anyone,
and it's effective because it's a brief and positive
way to lead to the "next step" whenever the
Open House or Promotional Event
This brief guide considers the "fit" or "placement"
of an Event as one in a long series of awareness
related activities; highlights factors that
may bode well or not so well; and describes
the typical work steps involved in putting
one on. [ZIP, 44KB; contains Microsoft® Word
document, 24 pages]
5 Tips For Getting Started
When everyone understands how you can help them in their jobs, amazing
things begin to happen. You have access to information that sets off
a powerful chain reaction...information that can change minds...even
change lives. Here are some ideas to start using right away — the kind
of ideas you'll have access to all the time as a Quantum2
Steps To Promoting Your Intranet
Its one thing to build an intranet; it's quite another to
get people to come and visit. The problem is making intranets work —
not from the technology point of view but from the acceptance angle.
Here are six ways to raise the viewing figures.
10-Step Guide To
Promoting the Information Center
Promoting the Information Center to an internal audience is often left
by the wayside. The pressures of daily work may mean there is little
time to plan a campaign for advertising its services. As the Information
Center continues to play an increasingly strategic role in the organization's
activities, helping users understand what the Information Center can
do for them is crucial.
Maximized Target Marketing
To be viewed as a strategic and valuable partner in
the modern organization, today's Information Center
must target and focus its knowledge efforts. Read
about five areas where information center managers
have proven success in focusing marketing efforts,
and some tactics you should consider.
Let Them Read All About It: Putting Together an Effective Brochure
A simple brochure can be one of the most effective marketing pieces in a library's toolkit. Brochures are fairly inexpensive to produce and are easy to carry to meetings or mail to prospective clients. They should state your message simply and clearly, and inform people of the services you offer. If your library or information center doesn't have a general brochure, it should. They're not hard to produce if you follow a few simple steps.
Packaging Information: Dress It Up and You'll
Well-packaged is half sold," claims a consumer-goods industry slogan. Customers are enticed to buy a product by its attractive display, information about its features, and messages about the image of the product and of the kind of person who uses it.
Building Competitive Advantage Begins with Intelligent
A good foundation for building a marketing
strategy may be a careful examination of
what competitors are doing. This article
By Campbell McCracken. Information audits are not a counting
exercise but a platform from which to develop a total Knowledge Management strategy. And
a regular information audit is the only way to ensure your business
is really efficient. [PDF, 245KB]
Relationships, Respect, Results — Selected Resources
Bibliography of resources dealing with topics relevant to today's information
professional. These resources relate specifically to managing your career
and have been divided into three categories: Leadership, Knowledge Management,
and Value of an Information Professional's Services. [PDF; 184KB; 22
Steps for Managing the
Transition from Corporate Librarian to Knowledge Manager
Key steps on making the transition from Corporate Librarian to Knowledge
Manager [PDF; 13KB; 3 pp]
of the Corporate Knowledge Base: A Checklist for Top Management
A checklist that will assist you in creating a successful system for
information management. [PDF; 12KB, 3 pp]
Winning in the Boardroom
Summary of a workshop on positive negotiating given at the 2003 SLA annual meeting.
Facing the Challenges of Globalization
The More Things Change... Managing the Human Element of Change
Believe it or not, when it comes to managing change,
the technology is the easy part. The hard part is
dealing with the human element, not the technological
one. If you doubt the truth of this, think how often
you have said to yourself, "This job would be easy
if it weren't for the people." Barbara M. Spiegelman
provides some insight about managing the "human element
Transformational Librarianship: Creating Value and
Most of us don't know what to think when a professional
discussion turns to the topic of "transformational
librarianship." What does "transform" imply?
To transform the way we're perceived by others, we're
going to need a new lens to look through: one that's
transformational, not transactional. This article shows
Operandi: before+after by Marydee Ojala
How to make integrating information
centers with business goals and transforming the
perception of the librarian as searcher into librarian
as business executive your key goals.
the Light Shine: Twelve Steps to Making It So by
Donna Stevens, Raychem Corporation.
Find out how
the library at Raychem's commitment to visibility
is critical to their successful internal marketing